Setting up a franchise is an exciting opportunity to grow your business. However, there are several important legal considerations to ensure compliance with federal and state laws, and protect both the franchisor (the business owner granting the franchise) and the franchisee (the person buying the franchise).
Key aspects include:
- Franchise Agreement: This legally binding contract outlines the rights and responsibilities of both parties. It includes details about fees, territory rights, operational guidelines, training, and support. It should also define the duration, renewal terms, and grounds for termination.
- Franchise Disclosure Document (FDD): before signing the agreement, franchisors are required to provide a franchise Disclosure Document. This document includes crucial information about the business, financial expectations, legal history, and other important details about the franchise system.
- Intellectual Property Protection : The franchisor must protect trademarks, logos, brand names, and proprietary processes to prevent unauthorized use. The franchisee must follow strict rules on branding, marketing, and intellectual property usage as specified in the agreement.
- Compliance with local laws: Franchisors must ensure that their business model complies with laws, tax regulations, and consumer protection laws. Different states or countries may have specific regulations that apply to franchises.
- Fees and Royalties: Franchisees typically pay an initial franchise fee and ongoing royalties. These fees must be clearly defined in the agreement, specifying how they are calculated and paid.
- Territorial Rights: The agreement should specify whether the franchisee has exclusive rights to a specific territory or if the franchisor can sell additional franchises in the same area.
- Training and Support: Franchisors are usually required to provide training and operational support to franchisees. The agreement should detail the type, duration, and scope of training and ongoing assistance.
- Termination and renewal: The contract should include conditions under which the franchise can be terminated, such as violations of rules or failure to pay fees. It should also explain the process for renewing or transferring the franchise.
- Dispute Resolution: To avoid costly legal battles , the franchise agreement should specify how disputes will be resolved, such as through mediation or arbitration .
By addressing these legal considerations, both the franchisor and the franchisee can protect their interests, ensure smooth operations, and maintain brand consistency. It’s also essential for both parties to seek legal advice to navigate the complexities of franchise law and ensure full compliance.
While Franchising can be a successful business model, there have been cases where franchises failed due to legal and operational issues. Several prominent franchises in the United States have faced significant challenges leading to their decline.
For instance, Blockbuster , once a giant in video rentals with 9 000 stores in 2 000 , filed for bankruptcy a decade later. Their failure to adapt to the emerging streaming business model and declining an opportunity to purchase Netflix for 50 million dollars contributed to their downfall.
Similarly, Toys “R“ Us, a beloved toy retailer, filed for bankruptcy in 2017 after struggling to innovate their business model and adapt to changing customer behaviors.
Another example is Quiznos, which was the second-largest submarine sandwich franchise in 2005 but saw 95% of its over 4 000 locations close due to franchisees facing financial difficulties.
These cases highlight the importance of clear franchise agreements, transparency, and compliance with legal requirements to protect both franchisors and franchisees.